Tag: Definition of Westernization

Concept of Westernization

Concept of Westernization: In his study of the Coorg, Srinivas made several references to Western influence and remarked that improvements in communications, newspapers, book, radio, films etc. have resulted in greater Sanskritization. In his paper “A note on Westernization and Sanskritization” (1956), he further analyzed how westernization and Sanskritization reinforce one another and how they are …